Viking Arms’ Sporting Division appointed as new UK distributor; transition from Jackson Rifles after 25 years
Viking Arms has been entrusted to market ASE Utra sound moderators across the UK shooting trade. Viking Arms’ Sporting Division will assume UK distribution from Jackson Rifles, who have supported the brand in the UK for the past twenty-five years.
Sam Macarthur, Managing Director & Group Director at Viking Arms, said:
“I am delighted that our team has been selected to take care of this brand for UK target shooters and Hunters. ASE Utra’s engineering and reliability are second to none, and we’re committed to supporting retailers with strong availability, trade support and after-sales.”
Andy Norris, Head of Sporting Sales at Viking Arms, added:
“ASE Utra has earned its reputation through performance in the field. We look forward to the next 25 years and beyond, backing dealers with consistent stock, knowledgeable technical support, and demo opportunities to help customers choose the right moderator.”
Viking Arms acknowledges the long-standing work of Jackson Rifles in developing the brand in the UK trade.
Product highlights – ASE Utra sound moderators
● Compact, lightweight, and extremely durable designs, using advanced materials and modern CNC manufacturing.
● Proven performance for hunters, sport shooters, in demanding conditions.
● Backed by continuous R&D and patented designs.
Trade ordering & enquiries
Viking Arms – Sporting Division
📞 01423 780810
✉️ sales@vikingarms.com
About ASE Utra
Founded in 1994, ASE Utra Oy is one of the world’s largest manufacturers of sound moderators, producing over 10,000 units annually. Its products are known for durability, reliability and a strong size-to-performance ratio, serving hunting, sport, law enforcement and military communities worldwide.
About Viking Arms – Sporting Division
Viking Arms supplies premium shooting and hunting brands to the UK trade, supporting retailers with stock, merchandising, training and after-sales service.
