Viking Arms – Sporting Division will be on site for a full week at West Midlands Shooting Centre, Market Drayton, as the UK hosts the 2nd IPRF Rimfire World Championships and a packed programme of PRS UK Rimfire matches and activities. Expect world-class courses of fire, elevation changes, wind to read, and targets out to 250 metres—plus a buzzing retail/demo area where you can get hands-on with the latest kit.
Where & when
• Venue: West Midlands Shooting Centre, Market Drayton (Hodnet)
• Event window: 17–24 August 2025 (World Championship week)
• Course style: Wooded ground, central hill, variable elevations; ≤20 scored stages across four days; furthest target ≤250 m.
The Great Britain Precision Rifle Association (GBPRA) is hosting this year’s PR22 Worlds—only the second time the championship has been run—alongside practice opportunities and a dedicated retail/demo area for sponsors and UK shops. Spectators are welcome.
What you can try with Viking Arms
We’re bringing a lean, modern demo line-up focused on precision, clarity and repeatability:
• Anschütz APR (straight-pull) – new
Try the latest Anschütz APR precision rimfire set-ups configured for PRS-style shooting. Anschütz is an official match sponsor for the 2025 Rimfire World Championship, reflecting the brand’s deep roots in competition performance.
• Leupold scopes – new competition glass
Get hands-on with Leupold’s latest optics for fast, confident target acquisition from 50–250 m. Leupold supports the PRS UK Rimfire series (including headline sponsorship of Round 1 in 2025).
• Lapua long-range rimfire
Experience Lapua’s precision rimfire ammunition, proven across PRS and elite rimfire competition. Lapua is supporting PRS Rimfire in 2025 and is also a named sponsor across selected UK rounds.
Why PR22 UK matters
• Global field, UK home turf: The IPRF PR22 Worlds brings national teams and top independents to a uniquely British course layout—dense woodland, shifting winds, elevation breaks—rewarding smooth mechanics and sharp wind calls.
• All-week access: Beyond match days, the retail/demo area behind the practice stages lets shooters and spectators handle new products and, for certain sponsors, try kit on steel.
• PRS UK Rimfire leadership: The UK series runs six two-day matches at this same venue in 2025, directed by Thomas (Tom) Rice—the ideal proving ground before and after Worlds week.
Come and see us on the ground
Look for the Viking Arms – Sporting Division stand in the retail area. Our team will be on hand to:
• Talk set-up and zero for PRS-style rimfire
• Help you compare optic reticles & magnification ranges for UK distances
• Discuss ammunition lots and consistency for positional stages
• Arrange dealer support for retailers (stock, training, after-sales)
Note: All demos follow on-site safety rules. Live-fire trials are subject to range availability and organiser guidance.
Planning your visit
• Spectators welcome: No spectating fee; passes control stage access. Parking for both shooters and spectators is available (permits apply for competitor lots).
• Travel: Birmingham is the nearest major airport; the venue is accessible from multiple UK hubs.
• Practice: A zeroing area and practice stages operate during the week, with a free session entitlement per shooter.
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About the organisers and series
• GBPRA: The UK’s representative body to the International Precision Rifle Federation and host for the 2025 PR22 Worlds.
• PRS UK Rimfire: Six two-day matches at West Midlands Shooting Ground in 2025; Round sponsorship includes Leupold and Lapua across the calendar.
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See you at West Midlands Shooting Ground
Whether you’re competing, coaching, or just exploring precision rimfire, stop by the Viking Arms – Sporting Division stand to handle the Anschütz APR, look through the new Leupold competition optics, and talk Lapua rimfire loads for UK conditions.
Trade enquiries:
Viking Arms – Sporting Division
📞 01423 780810 | ✉️ sales@vikingarms.com
