Viking are pleased to announce that Josie Millar has joined the company as Marketing Manager and will be coordinating marketing strategies for the sporting and police and military divisions. Her role will include responsibility for all aspects of marketing and assisting with the continued growth of the business. In addition, Josie is working alongside Viking retailers to provide marketing support across various platforms to help drive our audience towards our dealers.
Josie has 14 years marketing experience within the gun trade and has been working with Viking for the last 10 months in a freelance role.
“I am delighted to be joining Viking. We have had a very busy year realigning how we communicate key messages to our dealers and end users. We have implemented new artwork campaigns, a completely new approach to digital marketing, expanded our team of influencers within the industry and are now offering one to one marketing support to our dealers. The feedback has been very positive but there is more to come, and I am really excited to be a part of it” Josie Millar, Marketing Manager Viking Arms
“I have known Josie within our industry for many years and have always enjoyed working with her. She has an energy that is infectious and an approach to marketing that is both forward thinking and innovative. She is also very results driven, a trait that we look forward to seeing benefit our dealers directly – I feel she is the ideal person to take the role during this busy year and and am delighted to welcome her aboard as a Viking.” Sam MacArthur, MD Viking Arms